Nadi Nadi, pronounced Nuh-dee Nuh-dee,
is a continuous coexistence of parallel flow states.
It's essence is drawn from that of water, which is
effortlessly fluid and offers no resistance.
We design apparel and objects that instil
a sense of familiarity with oneself.
Our journey begins with resort, swimwear, accessories
and allied objects using materials and techniques
that are close to our hearts.
. . .
Nadi Nadi is an extension of Hannan, our jewelry space.
As we became more and more comfortable with materials,
we felt we needed a separate, yet connected outlet to play around in.
Bhaavya always had a proclivity for clean silhouettes
and found herself naturally gravitating towards resort
in order to bring to life the caricature we dreamt together.
As for me, I've always found a strange sense of familiarity
working closely with handicraft artisans.
With Nadi Nadi, we hope to bring to you objects we would personally use,
to instil a bit of marvellous in everyday
while appreciating the depth in the ordinary.