Thinking about the early days of Nadi Nadi's inception. The brand transpired rather unintentionally, thanks to a lost package of swimwear before my month-long beach side getaway!
We decided to test swim pieces at our factory that was already producing for my eponymous label, Bhaavya Bhatnagar. I wanted clean, minimal and high-on-comfort swimwear that I could have adventurous beach days in. I wouldn't call myself a carefree beach bum and so comfort and fits were my top priority. What followed were 4 swimsuits of my dreams and two months later, a brand new creative playground for Rishi and I to explore our creative passions for.
We were (and still are) heavily drawn to the Taoist concept of Wu-Wei that draws a lot of inspiration from water. We'd talk about its concepts and texts all the the time and on one of those days, at a pool side, in my newly constructed swimwear, we had a moment. A moment that connected the many dots - our building up desire for exploring new design territories, an evolving belief in the concept of 'effortless action', a respect for the resources we had been able to build and strengthen over the years, and a sibling for our first born, HANNAN.
We got back to Delhi a month later, after very many magical beach mornings, with a sketchbook full of ideas. We chose 12 pieces, styled as full looks with kaftans and custom-made HANNAN jewels. Within a week, we met Jupiter, our forever NN muse, via the beautiful folks at A little Fly. Energies aligned the moment we met and what followed soon was a glorious day of creating NADI NADI's first pictures with our captain, Rishi, behind the lens and our bosses, Fudge and Georgie, as the artistic directors.
Jupiter, on the day for her first fitting.
